Campaign Illustration – Extraordinary Attorney Woo

Client
ENA × KT
Year
2022
Category
Campaign Illustration
Deliverables
Illustration
Album Cover Artwork
Digital Merchandise
Campaign Assets

Commissioned by ENA and KT to develop promotional illustrations for Extraordinary Attorney Woo. The artwork was adapted across album cover artwork, digital merchandise and campaign assets, supporting the visual identity of the series as it reached an international audience through Netflix.

Episode 9 illustration for Extraordinary Attorney Woo.
Episode 9 Illustration
Episode 10 illustration for Extraordinary Attorney Woo.
Episode 10 Illustration
Episode 11 illustration for Extraordinary Attorney Woo.
Episode 11 Illustration
Episode 12 illustration for Extraordinary Attorney Woo.
Episode 12 Illustration

Episode illustrations created for the closing sequence of Extraordinary Attorney Woo.

Mural illustration created for Extraordinary Attorney Woo.
Mural Illustration — Extraordinary Attorney Woo
Completed Extraordinary Attorney Woo mural installation.
Completed Mural Installation
Alternate mural concept illustration for Extraordinary Attorney Woo.
Alternate Mural Concept — Extraordinary Attorney Woo
OST album cover artwork created for Extraordinary Attorney Woo.
OST Album Cover Artwork — Extraordinary Attorney Woo
Additional OST album cover illustration created for Extraordinary Attorney Woo.
OST Album Cover Illustration — Extraordinary Attorney Woo
Animated mobile wallpaper digital goods for Extraordinary Attorney Woo.
Mobile Wallpaper Digital Goods — Version 1
Animated mobile wallpaper digital goods for Extraordinary Attorney Woo.
Mobile Wallpaper Digital Goods — Version 2

KT × Lotte World

Client
KT Y × Lotte World Mall
Year
2024
Category
Campaign Illustration
Deliverables
Key Visual Illustration
Pop-up Graphics
Promotional Assets
Illustration Icons

Commissioned by KT Y to create the key visual for the Y Pocha pop-up experience at Lotte World Mall. Inspired by European terrace cafés and evening street dining, the illustrations were developed as the primary visual identity for the event and applied across large-scale pop-up graphics, promotional assets and custom illustrated icons, creating a warm and inviting visitor experience.

Y Pocha key visual illustration created for KT Y and Lotte World Mall.
Key Visual Illustration — Y Pocha
Circular floor graphic illustration created for the Y Pocha pop-up.
Floor Graphic Illustration
Illustrated sticker sheet assets created for the Y Pocha leaflet and promotional materials.
A collection of illustrated assets developed for printed stickers and promotional materials, extending the visual identity of the pop-up experience.
Y Pocha promotional banner installed at Lotte World Mall.
Promotional Banner Application
Pink Y Pocha banner displayed within the pop-up space.
Pop-up Banner Detail
Printed Y Pocha key visual held in front of the pop-up space.
Printed Key Visual
Large-scale Y Pocha key visual display at the pop-up site.
Large-scale Display Application

Fogen

Client
Fogen
Year
2023
Category
Brand Illustration
Deliverables
Key Visual Illustration
Campaign Illustrations
Visual Assets

Commissioned to create the key visual and a series of campaign illustrations for Fogen, a fragrance body care brand. The project focused on developing seasonal artwork and promotional visuals that communicated the brand's soft, lifestyle-oriented identity across digital marketing and branded content.

Seasonal campaign illustration created for Fogen.
Seasonal Campaign Illustration
Fogen campaign illustration artwork.
Campaign Illustration
Fogen visual asset illustration.
Visual Asset Illustration
Fogen branded content illustration.
Branded Content Illustration
Character design illustration asset created for Fogen.
Character Design Asset

Class101

Client
Class101
Year
2023
Category
Creative Education
Deliverables
Online Video Course
Course Illustrations
Promotional Artwork
Thumbnail Design

Developed and delivered an online illustration course for Class101, creating the complete visual content including lesson illustrations, promotional artwork and course thumbnails. The course introduces classical painting principles and painterly digital techniques, combining fine art fundamentals with a distinctive illustration style recognised through Extraordinary Attorney Woo.

Class101 lesson sample material showing a digital illustration study.
Lesson Sample Material — Digital Painting Study
Class101 lesson sample material showing illustration process work.
Lesson Sample Material — Illustration Process
Class101 lesson sample material showing painterly digital technique.
Lesson Sample Material — Painterly Technique